T-Mobile, Inc. partnered with the NBA once again to make All-Star 2011 a fantastic event in Los Angeles at the Los Angeles Convention Center. They sponsored various activities one of which was the 2011 NBA All-Star Jam Session. It ran Feb. 17-21 and showcased an innovative Pacific Dome’s dome with a Chicago Bull image on it. Exclusive video content, NBA statistics and live social media updates from Twitter and Facebook were projected onto the walls of the dome, which created a unique environment to capture the speed of 4G for NBA fans. Attendees were able to record a video for the TNT “Ask Charles” segment, check out Dwyane Wade’s myTouch 4G, video chat with friends, compete in a number of games and “step up to 4G” on the T-Mobile basketball half court.
Additionally, T-Mobile hosted player appearances in the dome, including the star of T-Mobile’s NBA ad campaign, Dwyane Wade, and current T-Mobile customers were able to show their phone for VIP treatment, prizes and special activities. T-Mobile also sponsored the T-Mobile Rookie Challenge & Youth Jam, fan and family fun at T-Mobile and the All-Star T-Mobile Magenta Carpet at the 2011 NBA All-Star Game.